Blog

Putting SOCIAL back in Media
8/10/2013 8:08:00 PM by: Cindy Sproles

I’m all for social media. (My friends snicker when I say that…they know the truth.) The fact is, I’m not patient with social media. I am one who is being dragged into the world of tweeting, beeping and facebooking by the hair of the head.

I grow tired of seeing endless books thrown in my face, while my peers (me included) try to help “market” the paper child we’ve birthed. So this summer I’ve done some research. I’ve observed. Paid attention to the truth about social media.

As writers, we tend to preach to the choir. Our “friends” are other writers, not our readers – so when we start to market our books, we’re trying to sell to the wrong crowd.

Here’s what I’ve observed this summer:

*Babies, puppies and kittens & birthdays get the biggest response on Facebook. Why do you suppose that is? Because we’re social. We love to snuggle up to the sweeter things of life, enjoy the things that our friends enjoy. It’s our curious nature to want to know what’s going on in other folk’s lives (even if it is a gross picture of spaghetti that looks like it’s been eaten, not once, but multiple times.

*People want to be cared about, thought of, held in some sort of regard. Not in a bad way, but we all want to be noticed to some extent. And when our lives are placed out there in tiny chunks, people become concerned and involved with us. Relationships form. Friendships happen – even if you’ve never met that person face to face.

I love to see my friends Kevin and Charlotte count down the days to Octoberfest. Who doesn’t enjoy Debbie H.’s  daily information on what the National Day is..i.e. National Cucumber Day or National Eat a Hot Dog Day. It’s a blast to read my minister’s humorous view of everyday blunders and sundries and even more fun to see where my high school buddy Steve sets up the stuffed blue monkey for the next unique picture.

This is the joy of Social Media – reading through these things because we love the people. Bear with me…the point is coming.

So if we enjoy the  puppies, kittens and babies we see on Facebook, shouldn’t we find the importance in beginning a friendship with those folks – offer them encouragement, laughter and prayer? Suddenly we find ourselves putting the Social back in Social Media. And when we care about others…they begin to care about us. The genuineness of our friendliness rises to the surface and instead of looking like an author who is waving a flag with their book on it, screaming, “Buy my book! Buy my book!” We begin to reach those who love us for who we are and, yes, they’ll want to read our books. Not because we shoved it in their face but because they care about us too.

I’m sure there are tons of folks who’ll disagree with me. And that’s fine too. But I still try to look at things through the eyes of Jesus. He never flaunted His position as Son of God, instead, He was in the trenches saying, “Send the children to me.” Jesus, ate with those no one else wanted to be associated with. He fearlessly touched the lepers. Jesus was very social and if He were on Facebook today, I feel sure He’d be posting things like, “Love that picture of your grandbaby.”  “Only ten more days to feasting at Octoberfest!”  More so, Jesus, I feel safe to assume, would be praying for those who posted a need or a hurt. He’d be rejoicing with the successes of our lives. And as people grew to follow Him because of His kindness, they’d want to know Him deeper. Maybe even read His best seller. Now how about that?

My point is simple.  Don’t let social media take over your life, but commit to visiting 15 minutes a day and in that few minutes, develop relationships rather than waving a flag. Learn to know your readers, interact with them and they will follow you. They will want to read your book because they’ve grown to love you.

Put the social back in social media. Learn the art of people first then when you are gifted a book to market, the road will be a little less bumpy. Those “Friends” will support you by the droves.

Photo credit: www.haqjo.com

Share This Blog:


Mountain Breeze Writer


Previous Posts

Love Your Faculty
10/17/2018 3:00:00 PM  by: Cindy Sproles

The Immeasurable Power in You
10/14/2018 2:37:00 PM  by: Cindy Sproles

Forging Ahead after Rejection
7/17/2018 8:12:00 PM  by: Cindy Sproles

cindysproles.com Privacy Policy
6/4/2018 8:00:00 PM  by: Cindy Sproles

Closing Up Shop - Guiding Seniors to Letting Go
4/9/2018 10:56:00 AM  by: Cindy Sproles

Publishing Naysayers
3/16/2018 1:30:00 PM  by: Cindy Sproles

In Prayer - I Write
3/3/2018 9:00:00 AM  by: Cindy Sproles

Encouraged - Even When . . .
1/2/2018 12:00:00 PM  by: Cindy Sproles

Christmas Tears
12/18/2017 12:00:00 PM  by: Cindy Sproles

Holiday Elder Care - Be an Elder Elf
11/12/2017 7:00:00 PM  by: Cindy Sproles

Grateful for a Dream I Didn't Know I Had
11/9/2017 6:30:00 PM  by: Cindy Sproles

Writing in a Pickle
11/4/2017 7:00:00 PM  by: Cindy Sproles

Keep Them Reading
11/1/2017 7:00:00 PM  by: Cindy Sproles

Chicken Soup for the Soul - Writer Call Out
10/27/2017 10:05:00 AM  by: Cindy Sproles

Five Ways to Assure Your Work will Find the Slush Pile
10/24/2017 7:00:00 PM  by: Cindy Sproles

23rd Psalm Revisited
10/21/2017 7:00:00 AM  by: Cindy Sproles

Contentment in Writing
10/19/2017 9:30:00 PM  by: Cindy Sproles

5 Common Sense Tips to Better Writing
10/10/2017 7:00:00 AM  by: Cindy Sproles

Overshadowed
8/21/2017 10:05:00 AM  by: Cindy Sproles

Chicken Soup for the Soul Callout - Stories about Love
8/21/2017 7:54:00 AM  by: Cindy Sproles

Present Yourself Approved and Professional
8/14/2017 7:00:00 AM  by: Cindy Sproles

Five Keys to Overcoming Rejection
8/12/2017 7:00:00 PM  by: Cindy Sproles

Writing Call Out - Chicken Soup for the Soul
8/10/2017 8:47:00 PM  by: Cindy Sproles

Writing Your Mission Statement
8/8/2017 7:38:00 PM  by: Cindy Sproles

When Words of Encouragement Wane
6/28/2017 10:54:00 AM  by: Cindy Sproles

The Good, The Bad, and the Memoir
2/6/2017 10:59:00 AM  by: Cindy Sproles

Writing Truth with Love
1/13/2017 11:05:00 AM  by: Cindy Sproles

Oh To Be A Writer
1/4/2017 11:12:00 AM  by: Cindy Sproles

Why Write?
1/1/2017 11:16:00 AM  by: Cindy Sproles

Writing the Cliffhanger
12/28/2016 11:23:00 AM  by: Cindy Sproles

Scammed
6/21/2016 3:48:00 PM  by: Cindy Sproles

The Pain of Unsolicited
3/9/2016 3:51:00 PM  by: Cindy Sproles

Frozen in Place – Icey Self-Talk to Freeze Your Writing
2/9/2016 3:58:00 PM  by: Cindy Sproles

Not Alone: A Literary and Spiritual Companion for Those Confronted with Infertility and Miscarriage
11/21/2015 3:02:00 PM  by: Cindy Sproles

Thankful Despite . . .
11/20/2015 3:04:00 PM  by: Cindy Sproles

Stepping Up to Na-No-Wri-Mo
11/16/2015 3:08:00 PM  by: Cindy Sproles

The Gift of No Gifts
11/2/2015 3:11:00 PM  by: Cindy Sproles

Writers Be Encouraged
10/15/2015 3:17:00 PM  by: Cindy Sproles

Keep ‘Em Reading – It’s the Writer’s Responsibility
8/13/2015 3:26:00 PM  by: Cindy Sproles

Saying Goodbye
7/17/2015 3:31:00 PM  by: Cindy Sproles

Overcoming the Fear of Writing Failure
7/8/2015 3:38:00 PM  by: Cindy Sproles

Making the Move – Home to Assisted Living
6/17/2015 3:41:00 PM  by: Cindy Sproles

I Kid You Not
6/6/2015 3:44:00 PM  by: Cindy Sproles

Who Really Sells Your Books
5/24/2015 3:47:00 PM  by: Cindy Sproles

Homonyms – Did You Sea/See Them Their/There?
3/10/2015 3:52:00 PM  by: Cindy Sproles

Hearing the Call to Foster – Renee McCausey
1/13/2015 3:54:00 PM  by: Cindy Sproles

Throw Out the Crutches
1/10/2015 5:02:00 PM  by: Cindy Sproles

So You Were Asked to Be A Beta Reader?
1/10/2015 3:59:00 PM  by: Cindy Sproles

REJECTIONS – Aaughhh!
1/5/2015 5:04:00 PM  by: Cindy Sproles

The Bachelor – Stephanie Reed
12/14/2014 5:06:00 PM  by: Cindy Sproles

Those 15-Minute Appointments
12/3/2014 5:08:00 PM  by: Cindy Sproles

The Making of a Servant
11/30/2014 5:10:00 PM  by: Cindy Sproles

Miracle in a Dry Season Review – Yvonne Lehman
8/27/2014 5:12:00 PM  by: Cindy Sproles

Write Anyway
8/26/2014 5:17:00 PM  by: Cindy Sproles

World Blog Tour – Catching Up with Cindy Sproles
7/22/2014 5:19:00 PM  by: Cindy Sproles

The Progression of Life
7/17/2014 5:23:00 PM  by: Cindy Sproles

Instrumental Writing Helps – Aaron Gansky
7/4/2014 5:27:00 PM  by: Cindy Sproles

The Question Saga
6/29/2014 5:28:00 PM  by: Cindy Sproles

Defy the Night – REVIEW
4/28/2014 5:30:00 PM  by: Cindy Sproles

When the Work is Hard to Do
4/1/2014 5:31:00 PM  by: Cindy Sproles

My Heart Belongs to Him
2/14/2014 5:32:00 PM  by: Cindy Sproles

Review of The Vicar’s Wife
2/2/2014 5:44:00 PM  by: Cindy Sproles

The In on Self Publishing – Part 2
12/29/2013 3:44:00 PM  by: Cindy Sproles

The In on Self Publishing – Part 1
12/26/2013 3:47:00 PM  by: Cindy Sproles

Divorce My Words? Never!
10/25/2013 3:50:00 PM  by: Cindy Sproles

In a Pickle
10/1/2013 3:52:00 PM  by: Cindy Sproles

Bigger and Better
9/27/2013 3:54:00 PM  by: Cindy Sproles

Putting SOCIAL back in Media
8/10/2013 8:08:00 PM  by: Cindy Sproles

After the Conference Ends…
8/8/2013 8:13:00 PM  by: Cindy Sproles

Here a Tweak, There a Tweak, Everywhere a Tweak, Tweak
8/2/2013 8:15:00 PM  by: Cindy Sproles

A Writing Circle of Life
7/30/2013 8:16:00 PM  by: Cindy Sproles

Can You Hear Me Now?
7/23/2013 8:18:00 PM  by: Cindy Sproles

Golden Years, Cherished Moments
3/20/2013 7:47:00 PM  by: Cindy Sproles

Broken Heart Syndrome
9/26/2012 7:56:00 PM  by: Cindy Sproles

What About Our Elders
8/24/2012 7:57:00 PM  by: Cindy Sproles

A Minute – A Lifetime
8/10/2012 7:58:00 PM  by: Cindy Sproles

Water, Water – Who’s Got the Water
7/31/2012 7:59:00 PM  by: Cindy Sproles